Student Loan Products & Programs
Our student loan marketing experience spans all types of products, programs and target markets.
Product Experience
- Private
- PLUS
- Stafford
- Consolidation
Program Experience
- Lead generation — Direct mail, email and web programs to college-bound high school seniors, undergraduates, graduate students and parents.
- Conversion — Highly successful follow-up programs to convert responders to borrowers.
- Serial Marketing — Programs to encourage repeat borrowing (even after MPN was implemented).
- Portfolio Protection & Retention — developed strategies to retain borrowers most likely to be targeted by competitors.
- Credit Bureau Review — Refinement of data selection criteria to improve consolidation targeting and profitability.
- General — Communication to Financial Aid Administrators, existing borrowers, etc.